Pippins American Adventure #1
could this be a story about the (football) world cup?
Turtles all the way down
So now we have a world, a universe. The idea is, everything is happening in this universe all the time. But we can't know all of it. What we will do is slowly examine this universe, get to know its characters, learn the stories both in grand tidal waves and humble rippling eddies. Let's start here, with Maverick and Goose fishing.
How We Designed a “Daily Freebie” Feature Without Inducing FOMO
Daily rewards are a dangerous game.
Done wrong, they quietly turn into obligation loops: log in or lose out. Miss a day, fall behind. Fall behind, disengage. We didn’t want that. Lettre is built around slowness, intention, and joy. We are no fans of anxiety disguised as engagement.
So when we set out to design our daily freebie system, we asked a simple question:
Can something be daily… without being demanding?
Here’s how we approached it.
Play Your Words Right
At a table full of strangers, every letter is a chance to connect. Lettre turns slow, handwritten messages into real conversations, no bluffing, just meaning.
Designing Penny: The Racing Pigeon with a Flair for “tea”
Every community has that one friend who seems to know everything before anyone else and in Pippin’s Park Buddies, that role belongs to Penny.
Designing Maverick & Goose – Pippin’s Park Buddies Take Flight
When we set out to design Pippin’s Park Buddies, we knew each character needed to carry their own charm, quirks, and history. Some are grounded, some are mysterious, and a few… well, they’ve spent a little too much time in the skies. For Maverick and Goose, the challenge was to capture the nostalgia of classic aviators while keeping the humor and light-hearted charm that defines the entire collection.Today, we’re excited to share the story behind two birds of our flock: Maverick and Goose.
Designing Kosmo & Morph for Pippin’s Park Buddies
Every good park has its legends: the quiet figures you only catch glimpses of and the cosmic dreamers who make you wonder if the universe is listening back. For our Pippin’s Park Buddies collection, we are bringing all of these characters to life: this blog is about Morph, the shadowy stray and Kosmo, the philosophical space dog.

